Moving Beyond the Survey: Two Workshops Aimed at Understanding and Implementing Research

Arts & Business Council of Greater Phoenix
October 29 (Phoenix)

Morning Workshop 9 a.m. – Noon: Understanding the Process of Research, Program Planning and Evaluation

This session will provide you with valuable information on prioritizing what you should be measuring. You will also learn how research can be integrated into your marketing and strategic plan, and how your results can be useful in meeting funding requirements. In this session you will:

  • Determine what to measure
  • Learn why one tactic works better than another
  • Strengthen the connection of your research to your mission and strategic plan.

Networking Lunch 12 p.m. – 1 p.m. (FREE if you register for both workshops)

Afternoon Workshop 1 p.m. – 4 p.m.: Implementing the Process of Research, Program Planning and Evaluation

Now that you have the tools and best practices, it’s time to create your own research plan. This session will guide you in drafting a research plan that you can implement easily and with confidence. In this session you will:

  • Learn how to analyze your research
  • Discover resources, online tools, and tactics for measurement
  • Develop a research plan with five things you can do right away.

Both Sessions are Facilitated by Mitch Menchaca: Mitch is the senior director of programs at the Arizona Commission on the Arts, where he manages the agency’s programs and initiatives for organizations and communities.

To register: Please visit http://www.artsbusinessphoenix.org/pdf/08registration_form.pdf or call 602 234-4711
Cost: $50 per workshop.
Location: Flinn Foundation, 1802 N. Central Avenue, Phoenix, AZ. http://flinn.org/facilities/facilities.cms

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